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Sun Jul 12

This was ‘Korean’, too? The hot Korean brands abroad

2019-09-03 10:50:51
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[by Na Yeon Joo] The interest in K-wave is hotter than ever. For a simple example, we can talk about K-pop, K-beauty and K-food trend led by the BTS. The people have started to get interested in overall Korean culture not just on one genre such and drama or music. We would like to introduce Korean signature brand that are performing well in outside world outside of Korea.

Goobne Chicken

Goobne chicken that has caused overnight roasted chicken trend in Korea. That is because it has shown us the unique menu with unprecedented unique flavor of oven roasted flavor. Goobne chicken that had crispy exterior and moist inside is known for there could be a person who never tried the Goobne but there isn't a person who've tried once

Goobne chicken that has more than 1000 membership stores in Korea had felt its popularity in Hong Kong, Macao, Japan, Malaysia, Vietnam and other countries. Thus, if you run into Goobne chicken during touring abroad, you should never miss it. They have 6 venues in Hong Kong, close to Korea. The signature dish of Hong Kong venue is 'Honey Mellow Chicken' 'Pepper Crispy Chicken' and 'Honey Curry Crispy Chicken'.


The K-BEAUTY brand, Too Cool For School, that is doing well in various foreign countries such as Australia, Taiwan, Russia, Vietnam and other countries. It has placed its wing on K-BEAUTY trend by breaking into Global Makeup shop 'Sephora' and Germany's famous drug store 'DM’.

Especially, since the interest in pro-environment and animal protection have increased, the interest in Vegan makeup have significantly increased in the beauty industry. 'Vegan Beauty' is referred to a makeup that hasn't used any animal ingredient. Since the 'vegan beauty' trend started in foreign beauty market, the Too Cool For School have taken a part in the movement. The 'Caviar Lime Moisture Line' is close to a perfect vegan makeup that has passed the France official Vegan certification. 


The hidden work of Naver, the global massager service "Line'. The Line messenger, known as the people's messenger in Japan, have spread into 200 countries based on its fundamental in Japan. We can say that this is the signature brand that announced Korea in the World.

The reason why the Line is beloved is the Line Friends Character. The Line Friends that have caught attention of its users with the stealers and games that can be used within the messages have grown into global character that sells various goods in the world market. The BT21 Character products that Co-Op with BTS, a leading global market pioneer, is continuing sold out syndrome. (Photo by Goobne Chicken, Too cool For School, Line, Line Friends Official Page, bnt DB)


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