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Sun Apr 11

'Global Challenge', Black Pink's Rose, Established 'K-pop Solo Artist's New Record' for 24-hour views on YouTube

2021-03-24 08:24:26
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[by Ent Team] Black Pink's Rose established a new record with music video of 'On The Ground'.

Rose is continuing her record-breaking parade every day, sweeping the global charts with her first single title song, 'On the Ground', in this time, she broke the new record away for YouTube's '24-hour Most Viewed' and 'Most Viewers' on K-pop solo artist.

According to YouTube on the 16th (local time), the music video, 'On the Ground', of Black Pink's Rose recorded 41.6 million views in 24 hours since its releasing at 2 p.m. on the 12th. It is the highest record for a K-pop solo artist in 8 years around since Psy.
In addition, it  exceeded 1.2 million for the number of simultaneous users at the time of the release of the music video, 'On The Ground', achieving the highest viewing record of YouTube Premiere music video ever as a solo artist.

The music video of 'On The Ground' raised hot  response shortly after its release, and major foreign media abroad also rushed to report it. Billboard, a major U.S. music media, praised Rose's artistic quality by publishing the music video of Rose's 'On the Ground' officially. Teen Vogue highlighted Rose's music video, analyzing it from as many as 10 perspectives.
'THE INDEPENDENT', a major British foreign media, also deal Rose's remarkable achievements in detail and commented favorably, "It has established tremendous records as a solo artist. It was a successful debut".

'The Straits Times', Singapore's main media, noted, saying, "Rose also made a new record on YouTube. She broke the Korean solo artist's record (36 million) held by Psy for 8 years.".
The music video of 'On The Ground' ranked as the top on YouTube's most viewed video for a day released on the 12th, and currently is about to achieve 100 million views. In addition, Black Pink's official YouTube subscribers, which have been on an upward trend since Rose's album release, are more than 58.8 million and is currently the No. 1 female artist in the world.

It also proves its presence in major domestic and foreign charts. On the day of its release, it swept the top rank of music charts in Korea, including Bugs and Genie, and entered the top class on  Melon, which is counted as a 24-hour accumulated ranking.

On the 1st day of its release, the song ranked as the top on the iTunes Top Song Chart in 51 countries, including the U.S., the world's largest pop market, as well as touched the top rank of the World-Wide Chart. Especially, on Spotify, the world's largest music streaming platform, it recorded the largest number of streaming (among Korean solo artists) in 24 hours and ranked as 8th in the global top 50 charts.

Rose is scheduled to continue its heat appearing on NBC's 'The Tonight Show Starring Jimmy Fallon' on the 16th (local time). (Photo Credit: YG Entertainment)


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